ABOUT US

This is our race.

Carrera Beauty Tech is the intelligent-beauty division of a German house that has spent decades turning personal care into precision engineering — now with on-device AI in every ritual.

THE CARRERA IDEA

Quality. Aesthetics. Power.

The Carrera name comes from the race — not as decoration, but as a standard. Every product must earn its place through measurable performance, unmistakable design and the quiet confidence of German engineering. That is the idea behind Carrera worldwide, and it is the idea behind Beauty Tech.

  • Quality

    Materials, tolerances and duty cycles tested past the spec — because a bathroom morning is harder on hardware than any lab.

  • Aesthetics

    One coherent design language across every touchpoint. Objects you want on the counter, not hidden in a drawer.

  • Power

    Real output where it matters: airflow, light delivery, color accuracy — never marketing watts on a sticker.

  • Intelligence

    The newest layer. On-device AI that reads hair, skin and color so the device adapts instead of you guessing.

WHO WE ARE

From grooming heritage to intelligent beauty.

Carrera's story in personal care reaches back to the first Made in Germany lady epilator in 1978. For decades the brand stood for appliances that blend technology, design and everyday function — shavers, stylers, kitchen tools and more, engineered in Germany and recognised with 34 Plus X Award honours and Most Innovative Brand 2016.

Today that same house — Aquarius Deutschland GmbH, headquartered near Munich — carries the brand into a new category. Carrera Beauty Tech is where grooming meets on-device intelligence: laboratory-grade sensing and edge AI inside tools you hold in one hand, developed at our Munich studio.

Three platforms carry the idea forward: hair that dries without damage, skin that gets a guided ritual, and color that is matched — not hoped for. Same race. A smarter lap.

The Carrera headquarters at dusk, its yellow CARRERA sign glowing above lit glass floors

HERITAGE

Four decades of measured progress.

  1. 1978

    The first Made in Germany lady epilator — Carrera enters precision personal care.

  2. 2012

    Aquarius Deutschland GmbH acquires the Carrera brand and begins rebuilding it as a premium lifestyle house.

  3. 2016

    34 Plus X Award seals and Most Innovative Brand in electrical appliances — a record in the segment.

  4. TODAY

    Carrera Beauty Tech launches the AI Hair Dryer, Joli 360 and KolorMe — one family, three intelligent rituals, all analysis on the device.

  • 14+

    Countries where Carrera products are sold today.

  • 4

    Company sites — Munich region, Düsseldorf, Hong Kong and Shenzhen — covering design through delivery.

  • Full chain

    Design, development, certification, production and after-sales under one roof.

  • 0 uploads

    Beauty Tech analysis never leaves the device in your hand. Privacy by architecture, not by settings.

TRUST

Privacy you can point at.

Every analysis happens on the device in your hand. There is no account requirement, no photo upload, no behavioral profile. Try to turn cloud upload on:

CLOUD UPLOAD OFF

 

  • On-Device AI

    Vision inference runs locally in under 50 milliseconds. Nothing is sent anywhere.

  • No Image Storage

    Frames are analyzed and discarded in memory. There is no gallery to leak.

  • No Account Wall

    The device works fully without registration. The app adds convenience, not surveillance.

  • GDPR Native

    Built in Germany under the strictest privacy law in the world, by default and by design.

See how the intelligence works.

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